Email marketing is known to drive business through increasing customers by strategically contacting them. However, you need to know what it takes to run an effective email marketing campaign. Simply adding people to your list of contacts won’t do, and you will need to run a savvy campaign to propel traffic to your site.
There are some email list brokers available who can help your business by selling you credible email addresses where you can send your email. These email addresses make up highly targeted email marketing lists that bring in business quite effectively. However, there are other things too that must go along with having a credible list of email addresses from marketing list brokers.
Below are some pointers that can help you maximize your email marketing campaign:
1. Split Testing Opt-in Forms
You can use split testing to check for different variables on your website, such as your opt-in form. You can also use it for determining combinations to produce to maximize email subscriptions. Most top-performing list management programs include: MailChimp, iContact, Aweber and Constant Contact have split testing available as a default function.
2. Split Testing Works for Broadcast Messages
Testing your “broadcast messages” is also considered immensely important and can be useful candidates for split testing. Since broadcast messages are usually used for announcing timely information like promotions and product launches, they can be leveraged for a more effective impact.
It’s a good idea to split test and call to action as well as the subject line for your broadcast messages. You’ll be surprised at how even the slightest of improvements in open and click-through rates can cause a considerable difference in the ROI of your email marketing campaign.
3. Customer Surveys
When you have customers’ email addresses, you are at an advantage to conduct market research. For example, you needn’t rely on your instincts when you have to decide on stocking Brand A or Brand B. You can use an email-based survey for asking customers for their feedback and also collect demographic data.
4. Help Now and Sell Later
The problem is that way too many people tend to approach email marketing as just another means of making a sales pitch. As opposed to this myopic viewpoint, email messages are much more potent and offer helpful information and feedback to strengthen customer relationships. When customers begin relying on your brand as an expert in the industry, it’s pretty likely that you will experience an increase in sales.
5. List Segmentation
A pitch that offers promotions for products the customer bought most recently is seen as most suitable when you compose a marketing message. Your promotions will be more effective, if you can shape your email marketing messages to suit specific customers. If you want to achieve this, you will need to use email list segments, which includes groups of subscribers who share a certain set of characteristics.
6. Scrub Email Lists on a Regular Basis
There is no point in maintaining contacts on your email lists if they do not open your emails. You will simply be wasting money and time maintaining them on your list, as the majority of list management programs charge you according to the number of email addresses you send your email to.
By leveraging the search function in your email management program, you can identify subscribers who haven’t read your messages for a specified period.
You Can Purchase Email Lists from Credible Operators
When you want to run an email marketing campaign, you will need a certain number of email addresses to start with. Not every business has a long list of email addresses, and so they need to purchase them. There are credible operators available online who sell you email addresses that suit your products and services. For a reasonable price, ‘Impact Lists’ offer you the best business and consumer email list Australia has. With all the business email lists Australia offer, you can truly get your business moving.