The transition from the analogue to the digital world of media has caused a huge shift. There are now more opportunities than ever before when it comes to digital media, social sharing online, and access to fast broadband services that make high-definition media streaming a reality. From a business perspective, this provides vast opportunities when it comes to branding, marketing, and e-learning.
Digital Media Is the Way of the Future
The truth is that any business not looking to explore these new digital media opportunities is simply going to struggle to survive in the coming years. This is about more than simply investigating the opportunities that social media marketing provides and encompasses a convergence of digital technologies, including but not limited to digital video, digital photography, computer graphics, broadband media streaming, and social media channels.
Here are just some of the exciting new opportunities that digital media presents to businesses everywhere:
- Animation: For marketing, branding, and online sharing, succinct computer-animated shorts are a great way to tell the story of your business or your products. The youth of today expect that businesses will engage directly with them using a media that is familiar and interesting. This is where computer animation shines because it speaks to people today and builds rapport with new customers. These are the sorts of digital videos that can be streamed directly online or be displayed on TV and really speak volumes about a business brand.
- Training: In-house training is a great way to upskill staff and reinforce corporate messaging and brand identity. Whether you are using a mix of live and computer animation or a professionally produced digital video, training and seminar sessions can be outsourced to a third-party company with vast experience in video production in Brisbane.
- Social Media: Have you ever wanted to go viral? Have you ever wanted your business brand to be shared as a meme? Social media channels represent a great opportunity for plenty of free marketing if done in the right way but getting the mix just right can be challenging. Distributing the right message that will not only engage with customers but also encourage sharing over multiple online media channels is difficult. This is why many companies now turn to professional digital video and media production companies.
Looking to the Future of Business
There is no doubt that the future of business marketing, branding, and in-house training is in professionally produced content that includes computer-generated images and animation, digital video, and digital photography. The fact is that customers today are more demanding than ever before and engage with tech-savvy companies that are not afraid to push the boundaries and explore new kinds of messaging.
Whether it is an in-house training video, a recorded seminar, an experimental video featuring professionally done 2D animation, or an online digital video to be shared over social media channels, it is important that every business looking for an edge explore the possibilities inherent in new digital media.