The rate of Internet efficiency continues to steamroll ahead. Online ad campaigns now seems so last year. Businesses are now moving past paid ads and launching organic social media campaigns to generate social buzz and increase traffic to their brand. Companies are developing apps that even pay consumers to check in at local businesses, rate those businesses while they are there, and connect and post it all on a social media network. This is certainly money well-spent by those companies because the circle of friends and family connected to those individuals are more likely to visit those businesses themselves. Why Do I Want Social Context Marketing? Social context marketing offers cheap (or virtually free) advertising for your goods and services. Having social context built around y
“The List”, can have a huge impact on your success both online and offline these days. So it is important to have a list (names and emails of people who are interested in you, your company, and your products, services and information). Many of the small business owners I work with don’t have a list and aren’t doing the things they need to do to start building one. Others come to me with a small list 200, 300 or 400 people, and they’re not doing anything with it, they think they need to wait until it is larger before they start using it. It is true, like most marketing and sales strategies, the numbers are important, but using the list is also important, otherwise it becomes as useless as using the phone book, making one cold call at a time. In case you do not understand the value of ha
Amid the effort to gain a competitive edge and gain visibility in the various app marketing arenas, developers have adopted innovative and strategic app marketing approaches that have resulted in the emergence of certain trends in mobile app marketing. App Localization This is a common trend especially for apps developed for use across the globe. Mobile Action recommends that businesses should be able to reach people in various parts of the world in a language they can understand if the app is to leverage optimally on the advantage of numbers offered by a global outreach. App localization involves localization of ASO tools such as keywords, titles and app description. It also involves localization of language in different parts of the world. This will help your app gain significant ...
Email marketing is known to drive business through increasing customers by strategically contacting them. However, you need to know what it takes to run an effective email marketing campaign. Simply adding people to your list of contacts won’t do, and you will need to run a savvy campaign to propel traffic to your site. There are some email list brokers available who can help your business by selling you credible email addresses where you can send your email. These email addresses make up highly targeted email marketing lists that bring in business quite effectively. However, there are other things too that must go along with having a credible list of email addresses from marketing list brokers. Below are some pointers that can help you maximize your email marketing campaign: 1. Spl
Having the latest phone system will help you with your current mobile marketing pursuits. You can use portable devices to promote online shops as well as physical stores. If you do, people can find you using a mobile phone or tablet anywhere they have an Internet connection. When setting up promotional campaigns people will notice, you have to remember that you don’t have much time to reach them. It’s not the same as regular email marketing. You must catch your audience’s attention fast if you want to impress them. Furthermore, you need to find ways to convince them to trust you before they will make a purchase. Marketing with Mobile Websites Mobile websites set you apart from other companies because they help you reach more people. After all, almost everyone uses a smartphone or tabl